Nike: Power your Game

For our 2025 Future Lions submission my creative partner Ben and I were tasked with connecting an audience to a product or service from a brand that wasn’t possible three years ago.

To meet this, we chose to use kinetic energy powered by movement as the ground for outdoor basketball courts, in a partnership with Nike. The idea for this was to allow consumers to 'power their own game' through their movement.

Tonally, we kept the video inline with typical sports ads, upbeat music, engaging/bright visuals and recognisable iconography.